Ticketor - Creating an event

Creating an Event

Creating events on Ticketor is fast and easy. To add your event use the "Control Panel > Events & Venues > Events" and click on the New Event button. Alternatively, you can click on the Add Event button on your home page.

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Later on, to edit your event use the "Control Panel > Events & Venues > Events". Find the event in the list, and click on the icon to edit the event. Alternatively, as a shortcut, if the event is showing up on your home page, you can hover your mouse over the event and use the "Edit Event" link.

There is a Walk through that pops up and guides you through the steps. Make sure to use it. You can always open the walk-through from the right side of the screen. To complete the event, use the walk-through or continue reading.

COVID-19 Notes:

After reviewing this section about creating an event, you can checkout Tips on Creating an Online Event and Tips on Creating Events with Safe Distancing Due to COVID-19

Steps to Create Events


  • Enter the event details and optional pictures or videos.
  • Choose, create, or find a venue.
  • For reserved / assigned seating, design, copy, or verify the venue seating chart.
  • Create price levels and optional price variations.
  • For reserved / assigned seating, add tickets to seats, rows, tables, or sections on the seating chart.

Venues and seating charts are reusable and separate from events. Pricing is set on the event, not on the venue.

Use the guided wizard for a simple setup, or switch to the full editor when you need every option. Save as you go, then share the event link when the setup is complete.

Information Tab


Start with the event name buyers will see, then choose the event format, venue, date and sale window.

Event Format

Choose how buyers attend and how seats are sold:

  • General admission / Open Admission(GA): Use this when tickets do not have assigned seat numbers. You can still sell sections, standing room, VIP, early bird, or other price levels.
  • Reserved / assigned seating: Use this when buyers choose seats, rows, tables, or sections on a seating chart. Choose this even when only part of the event is assigned seating and another part is GA.
  • Online event: Live or streaming. Attendees join online.

Venue

A venue is where your event happens, in person or online. It can include a seating chart for assigned seating, but it does not have to. You can reuse the same venue for multiple events.

Choose one of your venues, create the venue easily, or search venues across the platform and Google Maps. If you copy a venue or seating chart from another organizer, preview it and verify all details before selling tickets.

For each venue, review the:

  • Venue's name
  • Address or URL: used for directions and ticket details
  • Time zone: used for event time and the sale window

Date / Time

Set when the event starts and how long it lasts. The duration is also used for recurring events and calendar listings.

All times use the venue time zone, so verify the venue time zone before saving.

Sale Window

The sale window controls when buyers can buy tickets. You can use exact dates or relative times, such as starting sales a certain number of days before the event and ending sales two hours after each event instance starts.

For recurring events, relative sale windows are calculated for each instance.

Activate:

Active enables or disables the event for everyone. Private keeps the event hidden from public lists while still allowing direct admin access.

Save

Save your changes before previewing, sharing, or testing the buyer page.

Delivery & Return Tab


Choose how buyers receive tickets and set the return policy for this event.

Delivery Methods

Select the delivery methods you want to offer. Common options are:

  • Will-call: buyers pick up tickets at the venue or another pickup location.
  • E-ticket: buyers print the ticket or show it on their phone.

You can also offer mail, local pickup, or other custom delivery methods, and you can charge a fee when needed.

e-Tickets

E-tickets are emailed after purchase. Buyers can print them or show them on a phone.

e-Tickets are secured using a hard-to-generate code that is printed on each e-ticket. It is printed in QR code format, barcode format and human readable digits. At the gate, tickets should be validated to make sure they are valid and they are not duplicate (not being used more than once). Check out Control Panel > Help & Support > Help & Instructions > Gate Control & E-Ticket Validation for more information.

Will-Call (Venue Pickup)

Use will-call when buyers should pick up tickets at the venue, box office, or another pickup location.

If will-call is offered as the delivery method, you should be prepared to deliver the will-call tickets. Check out Control Panel > Help & Support > Help & Instructions >Ticket Delivery & Delivery Options for more information.

Mail

You can also offer delivery by mail. You can consult the post office or any mailing service to find the proper mailing options. You will get an email anytime a customer purchases tickets that require shipping and you are responsible for printing and mailing out the tickets. Check out Control Panel > Help & Support > Help & Instructions >Ticket Delivery & Delivery Options for more information.

Returns Policy

Set whether returns are allowed, how long before the event they are allowed, and any return fee.

Pictures & Videos


Upload the event flyer, venue or seating chart images, and YouTube or Facebook videos.

All pictures should be in jpg, gif or png format.

Tickets


Choose the e-ticket or badge design, preview a sample, and refresh the preview after saving changes.

Use the ticket designer only when you need a custom ticket or badge layout.

Add / Update Tickets


Define your pricing with price levels and optional price variations. For assigned seating, add tickets to the seats or sections on the seating chart.

If the event needs assigned seating and the venue does not have a seating chart yet, design or copy the chart before adding tickets.

Details & Questions


Add the public description, checkout questions, categories, organizer, and other advanced options.

Organizer:

Select an organizer when another person or organization should receive event sale notifications or access reports.

Check out Control Panel > Help & Support > Help & Instructions > Users with special permission: Administrators, Reporter Generators, Event Organizers, Sales Agents & Gate Controllers on how to add new organizers.

Questions to be Asked

Add any questions buyers must answer before checkout, then reorder them in the order buyers should see them. Check out Control Panel > Help & Support > Help & Instructions > Question Manager (Asking questions from buyers) to create and manage reusable questions.

Promote


When your event is complete, share the buyer link, download or customize QR codes, send emails, or create trackable links. A trackable link is a link for a promoter, channel, post, or campaign so sales from that link can be reported by source.