After creating the event, add price levels, optional price variations, and ticket inventory.
Open the Tickets tab in the event editor, or go to "Control Panel > Events & Venues > Events" and click the ticket icon . If the event appears on your home page, you can also use the Add/Update Tickets link there.
The page changes based on the event format. General admission (GA) events use capacities. Reserved / assigned seating events use the venue seating chart.
Use the walk-through for step-by-step guidance, or continue below for the main concepts.
Add/Update Tickets Page for General Admission Events
For a general admission (GA) event, create price levels and set the capacity for each one.
Price Level vs. Price Variation
These two terms are used throughout the event, season, package, and ticket setup pages.
- Price level: The main price or inventory bucket, such as General, VIP, Balcony, or Adult. For GA events, a price level can have its own capacity.
- Price variation: An optional price under a price level that shares the same inventory. Use variations for senior, child, early bird, group pricing, or ticket-plus-add-on options.
Add Price Levels
Click Add a Price Level. Enter a clear name, optional description, color, face price, service charge, sale window, capacity, and purchase rules.
Examples of names are General, Standing, Balcony, VIP, Adult, Student, or Early Bird. Examples of descriptions are "student ID required" or "includes two drinks".
By default, a price level uses the event sale window. Set a custom sale window only when that price needs a different schedule, such as early bird or door pricing.
Use Advanced rules for minimum quantity, maximum quantity, or quantity steps. This supports minimum group purchases, fixed group sizes, pairs, family tickets, and whole-table sales.
Save the price level to close the popup.
List of Price Levels
The price level is added to the list. You can edit it, delete it, or add price variations.
You can edit a price level after sales start. Price, color, sale window, and purchase rules apply to tickets using that price level.
Add/Manage Price Variations
Add a price variation when the same inventory needs another price or label, such as senior, child, early bird, group, or ticket with an add-on.
A variation shares inventory with its price level and uses the event sale window unless you give it a custom sale window.
The table at the bottom shows ticket status and availability.
Add/Update Tickets Page for Assigned Seat Events
For a reserved / assigned seating event, create price levels, then add tickets to seats, rows, tables, or sections on the seating chart.
Warning!
Make sure that your seating chart is complete before adding tickets. Adding tickets to the seating chart will lock certain changes to the seating chart.
Price Level vs. Price Variation
These two terms are used throughout the event, season, package, and ticket setup pages.
- Price level: The main price assigned to seats or areas of the seating chart. If three areas have three prices, create three price levels.
- Price variation: An optional price under a price level that shares the same seats, such as senior, child, early bird, group pricing, or ticket with an add-on.
Add Price Levels
Click Add a Price Level. Create one price level per price, even if that price applies to multiple sections.
Examples of names are Front, Orchestra, Balcony, VIP, Adult, Student, or Early Bird.
By default, a price level uses the event sale window. Set a custom sale window only when that price needs a different schedule.
Use Advanced rules for minimum quantity, maximum quantity, or quantity steps when tickets must be bought in pairs, groups, or whole tables.
Save the price level to close the popup.
List of Price Levels
The price level is added to the list. You can edit it, delete it, or add price variations.
Editing a price level affects all unsold tickets assigned to that level. To change only some seats, select those seats and use Update Tickets.
Add/Manage Price Variations
You can add as many price variations as needed. Variations appear with their price level and share the same seats.
A variation uses the event sale window unless you give it a custom sale window.
Editing Prices
Please note that editing a price level or variation, will affect all the tickets added at that price level. So if you want to raise the price of ALL $50 tickets to $60, even after the sales has started, you can simply edit the price level. However, to change the price level for some seats you should select those seats and use the "Update Tickets" button.
Adding Tickets
Now that price levels are created, we should add tickets for each seat. Tickets can be added and managed as granular as one ticket at a time, or in bulk as several rows or a full section at a time.
There are 2 methods to add, update or delete tickets.
Add, Update, Delete Tickets - Method 1
Using the top part of the page, you can select a 'Price Level', then select a range of seats and add tickets.
To add, update tickets using method 1, first select a price level.
Then select the section or table that you want to add tickets for. Then depending on the section type select the row range or seat range.
If the tickets are accessible (only allowed to be used by handicaps and their companions), tick the accessible box.
Accessible seats will show on the map as blue/white stripes.
If you want to block the seats, tick the block box
Blocked seats: Blocked seats cannot be purchased by regular users until you un-blocked them. However, administrators and sales agents with the permission to 'Sell blocked seats' can sell those seats. On the seating chart, blocked seats show as faded out to admin and sales agents, however they show as un-available to regular users.
Blocking can be used for several purposes. It can be used to temporarily make some seats un-available or reserve them for a potential buyer or you can block some seats and order physical tickets for them to sell offline in other outlets.
Then click on 'Add Tickets' to add those tickets to the seating chart. If all or some of the tickets already exist, you will get an error message and those tickets will not get re-added.
You can scroll down and verify the added tickets on the seating chart.
If the tickets already exist and you want to change their price level, you should use the 'Update Tickets' button.
Or use the 'Delete Tickets' to delete them.
To block or unblock tickets, or to change their accessible status, after selecting the seat range, use the "More Actions" menu.
Add, Update, Delete Tickets - method 2
Alternatively, you can add, update or delete tickets by clicking on a section, row, seat or table on the seating chart and selecting the proper option from the pop up.
